Awards
Recognition
Keynote Speaker
Brand Loyalty During Pandemic: Malaysian Experience. 4th World Conference.id International Conference of Economic, Management, Digital Business, Digital Entrepreneur, Social Business, Business Sustainability and Social Entrepreneur, (virtual)- Narotama University, Indonesia, August 27-28, 2020.
Guest Speaker
Committee Member/Board of Reviewer/Technical Committee
National
International
Examiner (Viva-voce)
External examiner
Internal examiner
Reviewer of Journal
Brand Loyalty During Pandemic: Malaysian Experience. 4th World Conference.id International Conference of Economic, Management, Digital Business, Digital Entrepreneur, Social Business, Business Sustainability and Social Entrepreneur, (virtual)- Narotama University, Indonesia, August 27-28, 2020.
Guest Speaker
- Guest Speaker, Collaborative Teaching for Fundamentals of Marketing, UiTM, Virtual, July 1, 2022.
- Guest Speaker, Article Writing Workshop: Master of Writing, UUM, Virtual, , May 17, 2022.
Committee Member/Board of Reviewer/Technical Committee
National
- External Examiner, Bachelor in Business and Marketing program, AIMST University, 6 Mac 2022 – 5 Mac 2025.
- Panel of Reviewer, FRGS 2023-1 application from Universiti Sains Islam Malaysia (USIM) (Developing a shariah framework for genetically modified products: enhancing consumers with halal awareness and knowledge for sustainable living, 1/4/2023.
- Panel of Reviewer/judge, Innovation project for International Innovation and Invention Competition through Exhibition 2023 (iCompEx 2023), Politeknik Sultan Abdul Halim Mu’adzam Shah.
- Committee of Assessor, Ministry of Higher Education Research Grant/Ahli Jawatankuasa Penilaian Dana Penyelidikan, Kementerian Pengajian Tinggi (DP KPT), Jabatan Pengajian Tinggi, 1 Mac 2020- 31 Dec 2021
- Panel of Assessor/Panel Penilai. Permohonan Geran Penyelidikan Khas Pasca COVID-19 tahun 2020 (Kesan terhadap ekonomi dan kewangan). Urusetia Geran Penyelidikan Khas COVID-19, Bahagian Kecemerlangan Penyelidikan IPT, KPT Malaysia, 15 May 2020.
- Field expert -Instrument development. Phd candidate: Chai Cheng Chee. Pusat Pengajian Siswazah Perniagaan, Universiti Sains Malaysia.
- Professional Expert, University Research Grant. Universiti Islam Antarabangsa Sultan Abdul Halim Mu’adzam Shah, Kedah, Malaysia.
- Committee member, 3rd International Conference on Business Management, October 1-8, 2018, The Vouk Hotel Suites, Penang- Organized by School of Business Management, UUM.
- Panel of Reviewer. Pembentangan Kertas Penyelidikan Pelajar untuk Program Student’s Research Conference. Politeknik Sultan Abdul Halim Mu’adzam Shah (POLIMAS), 14 Oktober 2019.
- External Examiner for Diploma in Marketing (bil 1/18). Politeknik Sultan Abdul Halim Mu’adzam Shah (POLIMAS), 24 Jun 2018.
- Reviewer. Open Distance Learning Module for EPPM1123 Principles of Marketing, Universiti Kebangsaan Malaysia, 2022.
- Team Thinker, Bengkel Pembangunan Modul Lanjutan Kluster Kerjaya, Institut Pembanguan dan Kecemerlangan Kepimpinan ( i-Lead) , Kementerian Belia dan Sukan (virtual), 29-30 Jun 2021.
International
- Committee Member, 4th International Conference on Social Sciences & Economic Development (ICSSED 2019), March 15-17, 2019, Wuhan, China- organized by AEIC Academic Exchange Information Centre.
- Board of Editors, E-Journal on Integration of Knowledge. WCR. https://worldconferences.net/journals/wcik/editors.html
- Editorial Board, Abasyn Journal of Social Sciences. Abasyn university, Pakistan., 2019.
- Distinguished Reviewer, Asian Journal of Social Sciences Research. UNITAR International University. 2019.
- Editorial Board, Journal of Advanced Research in Business, Marketing and Supply Chain Management, 2017.
Examiner (Viva-voce)
External examiner
- Al Shammare Gaith Ibrahim Saleh (2023). The critical success factors of B2C e-commerce in Five Stars Hotels: The case of Jordan. Universiti Sultan Zainal Abidin
- Said Ahmad (2023). The determinants of electronic health record adoption and the role of data governance as mediator in Indonesia. Universiti Sains Malaysia
- Mohammadali Shams (2023). Leadership styles and employee creativity: mediating role of self-leadership and moderating role of empowering leadership and psychological empowerment. Universiti Sains Malaysia
- Mariam Suleiman (2023). Mediating effect of Internet knowledge on the relationship between perceived usefulness and e-ticketing adaptation of Ethiopian Airlines in Nigeria. Universiti Sultan Zainal Abidin (UNISZA)
- Liang Hua (2020). The effect of logistics capabilities inter-firm relationships and intra-firm resources on logistic performance in Ningxia. Taylor’s University
- Wan Nur Halimatul Syadiah Wan Yusof (2019). Kesan efikasi kendiri terhadap kecenderungan keusahawanan dalam kalangan pelajar Universiti Awam di Malaysia. Universiti Sultan Zainal Abidin (Unisza)
Internal examiner
- Muhammad Rizwan (2020). The influence of offline and online channel on online repurchase intention in a Multichannel environment
- Muhammad Salman Azhar (2020). Analyzing customer satisfaction: A customer relationship management perspective in Airline Industry of Pakistan
- Malek Ahmad Salem Alsoud (2019). The moderating effect of perceived trust and electronic WOM on online shopping intention in Jordan.
- Mohammad Azeem Ahmad (2018). The impact of goal orientation and transformational leadership on salesperson performance through the mediating effect of adaptive selling behavior and moderating effect of self-efficacy in banking sector in Pakistan.
- Lawi Adamu (2018). The internal branding practices and employee brand citizenship behavior: the mediating effect of employee brand fit
- Rabia Rasheed (2017). Soci-psychological determinants of SMEs owner-managers behavioral intention towards usage of financial products in Pakistan.
- Suhaini Binti Mat Daud (2017). Marketing strategies and brand equity in Malaysian SMEs: The role of relationship quality as a mediator.
Reviewer of Journal
- Malaysia Management Journal, UUM
- International Journal of Management Studies, UUM
- Malaysian Journal of Consumer and Family Economics, UiTM
- Journal of Social Sciences and Humanities, UPM
- Jurnal Pengurusan, Universiti Kebangsaan Malaysia.
- Malaysian Journal of Learning and Instruction, Universiti Teknologi Malaysia
- Journal of Social Sciences Research, CELEx UNITAR
- Gadjah Mada International Journal of Business, Gadjah Mada University
- HELIYON, Elsevier
- International Journal of Hospitality Management, Elsevier.
- Journal of Retailing and Consumer Services, Elsevier
- British Food Journal. Elsevier.
- International Journal of Finance and Economics, John Willey and Sons.
- Journal of Financial Services Marketing. Palgrave Macmillan
- International Journal of Management in Education, Inderscience
- International Journal of Business Excellence, Inderscience.
- International Journal of Islamic Marketing and Branding (IJIMB), Inderscience
- Iranian Journal of Management Studies, University of Tehran.
- Pakistan Journal of Commerce and Social Sciences, Johar Education Society, Pakistan.
- GMSARN International Journal, Asian Institute of Technology, Thailand