Proceedings
Ahmad, I.S., Perumal, S. & Shaari, H. (2021). Memahami gelagat pengguna barangan terpakai berjenama mewah. Proceedings of 2nd Langkawi International Conference on Multi-diciplinary Research 2021, Academia Industry Network, 166-173.
Shaari, H., Saad, S., Ahmad, N., Perumal, S., Sulaiman, Y. & Ibrahim, J.A. (2021). Conceptualizing citizenship behaviors in rural tourism: Local resident’s perspective. Proceeding of 2nd Borneo National Conference (BorNCe 2021), Tawau Community College, 620-630.
Shaari, H. (2021). Consumer’s perceived brand empathy and brand trust during pandemic COVID-19: Malaysian consumers’ perspective. Proceeding of 2nd Borneo National Conference (BorNCe 2021), Tawau Community College, 29-39.
Shaari, H., Ahmad, N., Md. Salleh, S., Mohd Mokhtar, S.S., Yusoff, R.Z. (2019). Halal logo or ingredients? : Consumer purchase intention on halal packaged food products, Proceedings of 2nd International Conference on Business, Humanities and Education, Academic Inspired Network, 116-123.
Shaari, H., Perumal, S., Md. Salleh, S., Zainol, F.A, Phoon, L.Y. (2018). Linking University Brand Personality and Alumni Donor Behavior to their Alma Maters: An Exploratory Study. E-Proceedings TEMIC 2018 (TIBEC VI), UiTM Terengganu, 463-472.
Shaari, H., Perumal, S., Md. Salleh, S., Zainol, F.A. (2017). Alumni perception and attitude towards donation: where are we now towards university success. Proceedings of 4th Conference on Business and Management 2017. __.
Shaari, H., Md. Salleh, S. & Siddique, B. (2017). Brand community: the right crowd for crowdfunding. Proceedings of 4th Conference on Business and Management 2017. Universiti Utara Malaysia, 179-182.
Shaari, H. & Ahmad, I.S. (2016). Sustaining the brand competitive advantage: Leveraging the effect of online brand community commitment among Gen-Y Consumers. Proceedings of Terengganu International Business Economics Conference V (2016), 556-576.
Shaari, H. & Ahmad, I.S. (2015). Does online brand community commitment influence intention to purchase new product: Initial study. Proceeding of 2nd International Conference on Media & Society, Pusat Islam UNIMAS Kota Samarahan, Sarawak, 21-22 April 2015, pp.522-535.
Shaari, H. B., Md Salleh, S., & Hussin, Z. (2013). Branding from Inside: Do employees commit. 2nd International Academic
Conference (IAC).
Shaari, H. B., Md Salleh, S., & Hussin, Z. (2013). Employees' brand knowledge: Evidence from Malaysia. International
Conference of Social Science Research.
Shaari, H. B., Halim, F., & Abdullah, M. (2012). Service quality in off campus program using SERVQUAL approach: Initial
Study. 3rd Lifelong Learning International Conference.
Abdullah, M., Halim, F., & Shaari, H. (2012). Lifelong Learning, A brief survey in PACE UUM 2008-2012. 3rd Lifelong Learning
International Conference.
Halim, F., Shaari, H., & Abdullah, M. (2012). Student admission into the collaborative prgram: trend analysis from 2008-2012
UUM collaboration Program. 3rd Lifelong Learning International Conference.
Shaari, H. B., Salleh, S. M., & Hussin, Z. B. (2012). Does employees' brand knowledge influence their brand citizenship behavior?: The Mediating Tole of Brand Commitment. 3rd International Conference on Business and Economic Research.
Salleh, S. M. et al. (2011). Direct and indirect effect of internal market orientation on employee brand citizenship behavior: A
theoritical framework. 2nd International Soft Science Conference.
Shaari, H. (2010). Exploring the dimension of internal brand citizenship behavior: A case of northern Malaysia hotels. 13th
International Business Research Conference.
Shaari, H., Salleh, S., & Hussin, Z. (2010). Does employees' brand knowledge influence thier brand citizenship
behavior?: Initial study from internal branding perspective. International Conference on Marketing 2010 (ICMAR2010).
Shaari, H., Md Salleh, S., & Hussin, Z. B. (2009). The effect of internal branding practices on employee's brand
performance. Asian Academy of Management Conference.
Abdul Hanan, S. & Shaari, H. (2008). Pengurusan Keselamatan Jalanraya: Memahami gelagat Pemandu Kenderaan
Persendirian (Satu Kajian Kes di UUM). National Seminar on Science, Technology and Social Science 2008.
Shaari, H. & Hanan, S. (2008). Lets begin a new life, consumer's response toward healthy lifestyle : Do our higher
education students care? National Seminar on Science, Technology and Social Science 2008.
Shaari, H. & Halim, F. (2005). Consumer purchase of pirated VCD: Do non-price factors matter? Asia Pacific Marketing
Conference 2005.
Shaari, H., Md Salleh, S., & Hussin, Z. B. (2009). The effect of internal branding programs on employee's brand
commitment. International Conference on Marketing and Retailing 2009.
Shaari, H. (2007). Consumers' voice of counterfeit goods: Preliminary study of Northern Malaysia consumers. UNITEN
International Business Management Conference.
Ibrahim, H. , Harun, H., Shaari, H., Md Noor, M., & Abdul Hanan, S. (2007). E-Learning System for the
Improvement of UUM-IPTS Collaboration Program. UiTM International Conference on E-Learning (UICEL 2007).
Shaari, H. & Bojei, J. B. (2004). The impact of non-price factors on intention to purchase counterfeited luxury branded
goods: Young consumers' view. 1st International Borneo Business Conference 2004.
Shaari, H., Saad, S., Ahmad, N., Perumal, S., Sulaiman, Y. & Ibrahim, J.A. (2021). Conceptualizing citizenship behaviors in rural tourism: Local resident’s perspective. Proceeding of 2nd Borneo National Conference (BorNCe 2021), Tawau Community College, 620-630.
Shaari, H. (2021). Consumer’s perceived brand empathy and brand trust during pandemic COVID-19: Malaysian consumers’ perspective. Proceeding of 2nd Borneo National Conference (BorNCe 2021), Tawau Community College, 29-39.
Shaari, H., Ahmad, N., Md. Salleh, S., Mohd Mokhtar, S.S., Yusoff, R.Z. (2019). Halal logo or ingredients? : Consumer purchase intention on halal packaged food products, Proceedings of 2nd International Conference on Business, Humanities and Education, Academic Inspired Network, 116-123.
Shaari, H., Perumal, S., Md. Salleh, S., Zainol, F.A, Phoon, L.Y. (2018). Linking University Brand Personality and Alumni Donor Behavior to their Alma Maters: An Exploratory Study. E-Proceedings TEMIC 2018 (TIBEC VI), UiTM Terengganu, 463-472.
Shaari, H., Perumal, S., Md. Salleh, S., Zainol, F.A. (2017). Alumni perception and attitude towards donation: where are we now towards university success. Proceedings of 4th Conference on Business and Management 2017. __.
Shaari, H., Md. Salleh, S. & Siddique, B. (2017). Brand community: the right crowd for crowdfunding. Proceedings of 4th Conference on Business and Management 2017. Universiti Utara Malaysia, 179-182.
Shaari, H. & Ahmad, I.S. (2016). Sustaining the brand competitive advantage: Leveraging the effect of online brand community commitment among Gen-Y Consumers. Proceedings of Terengganu International Business Economics Conference V (2016), 556-576.
Shaari, H. & Ahmad, I.S. (2015). Does online brand community commitment influence intention to purchase new product: Initial study. Proceeding of 2nd International Conference on Media & Society, Pusat Islam UNIMAS Kota Samarahan, Sarawak, 21-22 April 2015, pp.522-535.
Shaari, H. B., Md Salleh, S., & Hussin, Z. (2013). Branding from Inside: Do employees commit. 2nd International Academic
Conference (IAC).
Shaari, H. B., Md Salleh, S., & Hussin, Z. (2013). Employees' brand knowledge: Evidence from Malaysia. International
Conference of Social Science Research.
Shaari, H. B., Halim, F., & Abdullah, M. (2012). Service quality in off campus program using SERVQUAL approach: Initial
Study. 3rd Lifelong Learning International Conference.
Abdullah, M., Halim, F., & Shaari, H. (2012). Lifelong Learning, A brief survey in PACE UUM 2008-2012. 3rd Lifelong Learning
International Conference.
Halim, F., Shaari, H., & Abdullah, M. (2012). Student admission into the collaborative prgram: trend analysis from 2008-2012
UUM collaboration Program. 3rd Lifelong Learning International Conference.
Shaari, H. B., Salleh, S. M., & Hussin, Z. B. (2012). Does employees' brand knowledge influence their brand citizenship behavior?: The Mediating Tole of Brand Commitment. 3rd International Conference on Business and Economic Research.
Salleh, S. M. et al. (2011). Direct and indirect effect of internal market orientation on employee brand citizenship behavior: A
theoritical framework. 2nd International Soft Science Conference.
Shaari, H. (2010). Exploring the dimension of internal brand citizenship behavior: A case of northern Malaysia hotels. 13th
International Business Research Conference.
Shaari, H., Salleh, S., & Hussin, Z. (2010). Does employees' brand knowledge influence thier brand citizenship
behavior?: Initial study from internal branding perspective. International Conference on Marketing 2010 (ICMAR2010).
Shaari, H., Md Salleh, S., & Hussin, Z. B. (2009). The effect of internal branding practices on employee's brand
performance. Asian Academy of Management Conference.
Abdul Hanan, S. & Shaari, H. (2008). Pengurusan Keselamatan Jalanraya: Memahami gelagat Pemandu Kenderaan
Persendirian (Satu Kajian Kes di UUM). National Seminar on Science, Technology and Social Science 2008.
Shaari, H. & Hanan, S. (2008). Lets begin a new life, consumer's response toward healthy lifestyle : Do our higher
education students care? National Seminar on Science, Technology and Social Science 2008.
Shaari, H. & Halim, F. (2005). Consumer purchase of pirated VCD: Do non-price factors matter? Asia Pacific Marketing
Conference 2005.
Shaari, H., Md Salleh, S., & Hussin, Z. B. (2009). The effect of internal branding programs on employee's brand
commitment. International Conference on Marketing and Retailing 2009.
Shaari, H. (2007). Consumers' voice of counterfeit goods: Preliminary study of Northern Malaysia consumers. UNITEN
International Business Management Conference.
Ibrahim, H. , Harun, H., Shaari, H., Md Noor, M., & Abdul Hanan, S. (2007). E-Learning System for the
Improvement of UUM-IPTS Collaboration Program. UiTM International Conference on E-Learning (UICEL 2007).
Shaari, H. & Bojei, J. B. (2004). The impact of non-price factors on intention to purchase counterfeited luxury branded
goods: Young consumers' view. 1st International Borneo Business Conference 2004.