Research interest in brand and product management, especially internal branding, citizenship behavior and innovation.
National GrantsFaculty/University Grant:
Leader 1) The effect of brand affect, brand trust, and brand congruity on intention to adopt new product: The critical role of online brand community commitment (SO 13114) -completed 2016 2) Non-price influence on purchase behavior pirated VCDs (SO 11239) -completed 2004 Member 1) Kesan produk tiruan berjenama : Satu kajian pengguna di Malaysia (SO 12700) - completed 2021 2) Kajian pasaran dan daya maju projek dalam "Manager's Coffee" di Universiti Utara Malaysia (SO 13679) - completed 2018 3) Kajian pasaran pembangunan semula Taman Siswa Bandar Darul Aman (SO 13304) - completed 2016 4) Pemasaran politik di negeri Perlis : Kajian terhadap isu-isu menjelang Pilihanraya Umum Malaysia ke- 13 (SO 12304) - completed 2014 Case Study Grant: Leader 1) Marina Turiman Bakery: Strengthening brand equity among Maran community (SO 14902) - completed 2021 Member 1) Citranet Sdn Bhd : How to remain resilient in the Malaysian Market (SO 14295) RAGS Grant : Member 1) Let's be green kids! Revealing the message framing preferences among young children and the effect of Islamic framing as an intervention (SO 13420) - completed FRGS Grant : Leader 1) Developing a framework for inclusive community driven-rural tourism through resident's citizenship behaviors (SO 14880) - completed 2023 2) Beyond donors and giving: Examining alumni citizenship behaviors for university success (SO 13242) - completed 2018 Member 1) Developing green growth model of SMEs for a sustainable business development in Malaysia (SO 13800) - completed 2021 2) Employee brand citizenship behavior : The internal marketing perspective (S0 11907) - completed 2016 3) Effect of green marketing on consumer consumption: A study with specific reference to the tourism sector in Malaysia (SO 12360) - completed 2013 Agency Grant : Member 1) Pembanungan pelan strategik Sekolah Zakat Kedah, Lembaga Zakat Negeri Kedah (SO 21141) - 2023 2) Pembangunan Indeks Kualiti Perkhidmatan Zakat Negeri Kedah, Lembaga Zakat Negeri Kedah (SO 14114) - completed 2020 3) Pelan pemasaran MADA, Muda Agricultural Development Authority (SO 555118) - completed 2016 |
International GrantsLeader
1) The influence of halal marketing strategies on the intention to purchase halal products (SO 14298) - completed 2020 ConsultationMember
Kajian persepsi perkhidmatan Lembaga Pemasaran Pertanian Persekutuan (FAMA) (RM189,361.30) - completed 2020. |