Journals
Scopus Index Articles
Seduram, L., Mamun, A.A., Salameh, A.A., Perumal, S., Shaari, H. (2022). Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model. SAGE Open, 12(2), 1-5. (Q2)
Shaari, H., Sheikh Abdul Hamid, S.N. & Mabkhot, H.A. (2022). Millennials’ response toward luxury fashion brands: The Balance Theory’s perspective. Gadjah Mada International Journal of Business, 24 (1), 101-126. (Q3)
Shaari, H. (2020). Assessing brand health during covid-19 pandemic: FMCGs brand loyalty in Malaysia. Journal of Critical Reviews, 7/8, 1623-1630. (Q3)
Qasim, S., Salleh, S. & Shaari, H. (2020). Investigating the effects of brand relationship quality on consumer brand sabotage through mediating effect of negative emotion. International Journal of Advanced Science and Technology, 29(9), 255-262. (Q4)
Yusr, M.M., Salimon, M.G., Mohd Mokhtar, S.S., Wan Abaid, W.M.A., Shaari, H, Perumal, S. & Soula, O. (2020). Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector. Sustainable Futures, 2(2020), 1-10. (Q2)
Ali, J., Perumal, S. & Shaari, H. (2020). Application of the Stimulus-Organism-Response Model in the airline industry: examining mediating role of airline image in repurchase intention. International Journal of Supply Chain Management, 9(2), 981-989. (Q3)
Shaari et al. (2020). Does halal product availability and accessibility enhanced halal awareness and intention to purchase halal packaged food products: Malaysia and Thailand’s halal industry perspective. International Journal of Supply Chain Management, 9(1), 921-930. (Q3)
Raza, M., Md. Salleh, S., Tariq, B., Altayyar, R.S. & Shaari, H. (2020). Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management Science Letters, 10(2020), 279-286. (Q2)
Ilyas, M.A., Adeel, I., Ibrahim, A.S. & Shaari, H. (2019). Conceptualizing the relationship between employer brand pride, employer brand reputation, employee engagement and employee brand loyalty. International Journal of Innovation, Creativity and Change, 7 (5), 346-361. (Q2)
Shaari, H., Md. Salleh, S., Perumal, S., Zainol, F.A. & Halim, H. (2019). University reputation and alumni donation: empirical evidence from Malaysia. Journal of Advance Research in Dynamical & Control System, 11(5-special issue), 796-803. (Q3)
Shaari, H., Md. Salleh, S., Lee Yong, P., Perumal, S., Zainol, F.A. (2019). Assessing the effect of university brand personality, and attitude towards donation on alumni donor behavioral intention: Malaysian perspective. International Journal Management in Education, 13(4), 377-396. (Q3)
Shaari, H., Lee Yong, P., Md. Salleh, S., Perumal, S., Zainol, F.A. (2019). Millennials Alumni and Donor Behaviour: An Insight from Management-based University in Malaysia. International Journal of Advance Management Sciences, 11(4), 352-369. (Q3)
Shaari, H., Md. Salleh, S., Perumal, S., Zainol, F.A., Shaari, H., Siddique, B.A. (2017). Alumni perception and attitude towards donation: where are we now towards university success? International Journal Economic Research, 14(20, 33-41. (Q4)
Mabkhot, H.A., Shaari, H. & Md. Salleh (2017). The influence of brand image and brand personality on brand loyalty, mediating by brand trust: An empirical study. Jurnal Pengurusan, 50(2017), 71-82. (Q3)
Ahmed Mabkhot, H., Md Salleh, S., & Shaari, H. (2016). The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian. International Review of Management and Marketing, 6 (3), 596-602.
Abdul Aziz, N., Abdul Ghani, A., Shaari, H. (2016). Issues and problems in ethical practices amongst Takaful Agents. International Review of Management and Marketing, 6(4), 21-26.
Ahmed Mabkhot, H., Md Salleh, S., & Shaari, H. (2016). The antecedents of automobile brand loyalty: evidence from Malaysian. International Review of Management and Marketing, 6(3), 596-602.
Shaari, H., Md. Salleh, S., & Husin, Z. (2015). The effect of brand leadership styles on employees' brand citizenship behavior. Asian Social Science, 11 (18), 86-92, doi: 10.5539/ass.v11n18p86.
Shaari, H., Md. Salleh, S. and Hussin, Z. (2012). Relationship of internal brand knowledge and brand rewards and employees’ brand citizenship behavior: Mediating role of brand commitment. International Journal of Business and Society, 13(3), 335-354.
Refereed Articles
Shaari, H., Ahmad, R. & Seduram, L. (2023). Remote learning satisfaction during pandemic Covid-19: Non-technical students’ experience. International Journal of Research and Innovation in Social Science, VII(IV), 1070-1082.
Perumal, S., Jaganathan, M., Shaari, H. & Sulaiman, Y. (2023). Examining perception and attitude towards smart retail technology in the retail sector, Russian Law Journal, XI(7s), 231-220.
Ahmad, I.S., Perumal, S. & Shaari, H. (2022). Memahami gelagat pengguna barangan terpakai berjenama mewah (Understanding consumer behavior toward used luxury branded items). International Journal of Business and Economy, 4(1), 67-75.
Ahmad, R., Okechukwu, W. & Shaari, H. (2022). International Journal of Academic Research in Business and Social Sciences, 12(11), 3129-3144. ERA
Yusr, M.M., Mohd Mokhtar, S.S., Shaari, H. & Wan Abaid, W.M.A. (2020). Green innovation: It is a marketing strategy to enhance organizational sustainability? TEST Engineering & Management, (March-April), 2952-2970.
Yusr, M.M., Mohd Mokhtar, S.S., Shaari, H. & Wan Abaid, W.M.A. (2020). Market readiness and the success of green implementations: Are they linked? TEST Engineering & Management, (March-April), 2948-2951.
Raza, M., Md. Salleh, S. & Shaari, H. (2019). Factors influencing brand loyalty of customers in aviation sector of Pakistan. Journal of Policy Research, 5(3), 8-14.
Raza, M., Md. Salleh, S. & Shaari, H. (2019). Role of brand awareness, brand loyalty and customer citizenship behavior in aviation sector of Pakistan. International Journal on Economics, Finance and Sustainable Development, 37-40.
Shaari, H., Ahmad, N., Md. Salleh, S., Mohd Mokhtar, S.S., Yusoff, R.Z., Khamwon, A. & Putatcchote, N. (2019). Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? Journal of Islamic, Social, Economics and Development, 4(23), 78-86.
Shaari, H., Md. Rejab, N.H. (2019). Brand referral behaviour among millenials’ consumers: the case of cosmetic brands. International Journal of Modern Trends in Business Research, 2(9), 1-11.
Sulaiman, Y., Abdul Rahman, M. & Shaari, H. (2019). The factor influence Citranet Sdn Bhd to remain resilient in Malaysian market. SSRG International Journal of Economics and Management Studies, 6(9), 98- 101.
Othman, A. & Shaari, H. (2019). Is it insurance agents ready to commit with internal brand orientation, brand psychological ownership and the brand supportive behavior? Evidence from Malaysia. E-Journal Economics and Management Science, (4th ed), 20-30.
Othman, A. & Shaari, H. (2019). Antecedents of brand supportive behavior among insurance agents in Malaysia. E-Journal Economics and Management Science, (4th ed), 11-19.
Ilyas, M.A., Shaari, H. & Alshuaibi, A.S.I. (2018). Employer branding and its dimensions: A pilot stud in higher educational institutions of Pakistan. International Business and Accounting Research Journal, 2(2), 103-110.
Ilyas, M.A., Shaari, H. & Alshuaibi, A.S.I. (2018). Transformation of employees into brand advocates through employer branding. International Journal of Academic Research in Business & Social Sciences, 8(6), 361-370.
Mohd Sidik, S.N.A. & Shaari, H. (2017). Customer citizenship behavior (CCB): the role of brand experience and brand community commitment among automobile online brand community in Malaysia. Journal of Technology Management and Business, 4(2), 50-64.
Khuwaja, F.M., Shaari, H. & Abu Bakar, L.J. (2017). Market orientation: An important consideration for higher education of Pakistan. International Journal of Academic Research in Business and Social Sciences, 7(4), 419-436.
Shaari, H. & Ahmad, I. S. (2017). Brand resonance behavior among online brand community. International Review of Management and Marketing, 7 (1), 209-215.
Ahmad, R. & Shaari, H. (2017). The relationship of rebranding on the brand reputation after brand crisis: Mediated by the brand loyalty. International Journal of Technical Research & Science, 2(IV), 230-240.
Ahmad, R. & Shaari, H. (2017). Can bolstering strategy rebuild the tarnished reputation after fatal brand crisis? : A conceptual paper. International Journal of Technical Research & Science, 2(IV), 212-218.
Shaari, H. & Yew Kuan, T. (2017). Intention to purchase organic foods among consumers in Kubang Pasu District, Kedah. Journal of Advanced Research in Business, Marketing, and Supply Chain Management, 1(1), 1-6.
Shaari, H. & Ahmad, I. (2016). Brand Evangelism among Online Brand Community Members. International Review of Management and Business Research, 5 (1), 80-88.
Shaari, H. & Ahmad, I. (2016). The effect of brand trust and brand community commitment on online brand evangelism behavior. Malaysian Management Journal (MMJ), 20, 77-86.
Abdul Aziz, N., Abdul Ghani, A., Shaari, H., & Mohamad Sabri, M. (2016). The role of ethical orientation in shaping ethical behaviour amongst Takaful agents. Journal of Business and Hospitality Management, 2 (1), 1-11.
Ahmed Mabkhot, H., Md Salleh, S., & Shaari, H. (2016). The mediating effect of brand satisfaction on relationship between brand personality and brand loyalty: Evidence from Malaysia. Management Science Letters, 6, 87-98.
Seduram, L., Perumal, S. & Shaari, H. (2016). Theoretical examination of mobile phone brand loyalty. International Academic Research of Business and Technology, 2(1), 1-7.
Shaari, H. & Ahmad, I.S. (2016). Understanding and conceptualizing alumni citizenship behavior. International Academic Research of Business and Technology, 2(2), 13-20.
Muhammad Khuwaja, F., Shaari, H., Abu Bakar, J., (2015). A conceptual paper on the impact of market orientation and innovation on the performance of public sector university in Pakistan, with a specific focus on student satisfaction. International Journal of Entrepreneurship and Small & Medium Enterprise, 2, 1-24.
Seduram, L., Perumal, S. & Shaari, H. (2015). Validity and reliability of utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scale. International Academic Research of Business and Technology, 2(2), 1-9.
Ahmed Mabkhot, H., Md Salleh, S., & Shaari, H. (2015). The Influence of Brand Image and Brand Personality on Brand Loyalty. Australian Journal of Basic and Applied Sciences, 9 (7), 493-497.
Ahmed Mabkhot, H., Md Salleh, S., & Shaari, H. (2015). The influence of brand image and brand personality on brand loyalty. Australian Journal of Basic and Applied Sciences, 3 (7), 22-33.
Shaari, H., Md. Salleh, S., & Hussin, Z. (2015). Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employees' Perspective. International Journal of Management Studies (IJMS), 22 (1), 23-32.
Shaari, H. (2014). Service quality in Malaysian Higher Education: Adult learners’ perspective. International Journal of Business and Social Science,
Md Salleh, S., Hussin, Z., Pangil, F., Hasan, H., Mokhtar, S., Hasnizam Shaari, (2013). An Empirical Investigation of Brand Loyalty Behavior among Hotel Employees in Northern Malaysia. International Journal of Business and Social Science, 4 (2), 138-148.
Shaari, H., Md. Salleh, S. and Hussin, Z. (2011). Exploring the dimension of internal brand citizenship behavior: A case of northern Malaysia hotels. Journal of World Review of Business Research, 1(1), pp. 25-33.
Hasnizam, S. & Fairol, H. (2006). “Consumer Purchase of Pirated VCD: Do Non-Price Factors Matter?”, International Journal of Business and Society, 7 (2),119-131.