Teaching (Undergraduate)
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Teaching (Postgraduate)
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Supervision (Postgraduate)Main Supervisor (completed):
Faiz Muhammad Khuwaja (2017). The mediating role of innovation in the relationship between market orientation and university performance in Pakistan. Roslizawati Ahmad (2018). The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding and brand loyalty. Siti Noor Aishah Mohd Sidek (2019). Customer citizenship behavior (CCB) among automobile brand communities in Malaysia. Muhammad Awais Ilyas (2019). Employer branding practices impact on employee brand loyalty in private higher educations in Pakistan: the mediating role of employee engagement. Adilah Othman (2021). Brand supportive behaviour among insurance agents in the northen region of Malaysia. Main Supervisor (on-going): Nurul Jannah Ahmad Puzi - rural tourism Muhammad Irham Ibrahim - Internet of Everything Adoption Norhazliza Mohd Hazim - Destination brand loyalty Hira Ikram - Destination brand loyalty Nursyahindah Azhaar - slow tourism Co- Supervisor (completed) Linda Seduram (2017). A study on brand loyalty: empirical evidence from the mobile phone market in Malaysia. Mohsin Raza (2020). Determinants of customer citizenship behavior in Pakistan aviation sector. Jawad Ali (2021). The effect of sensory marketing elements on repurchase intention of Pakistan Airlines. Saba Qasim (2021). Determinants of brand sabotage among railways consumers in Pakistan. Intan Shafinaz Ahmad (2023). Faktor yang mempengaruhi niat membeli produk tiruan dan produk asli dalam kalangan generasi Y di utara Malaysia. |